Filmmakers and Amazon: trouble in paradise That’s especially true after 2020, which saw Amazon Prime Video outperform its competitors with the highest growth in new subscriptions by Q2 alone. Most importantly of all, though, PVD gives direct access to Amazon’s massive audience for more reach. Image credit: AmazonĪmazon Prime Video Direct positions indie filmmakers alongside directors like Oscar winning Barry Jenkins, who recently produced a new series called “ The Underground Railroad” (image above). keyboard_arrow_rightCameras of the Year.keyboard_arrow_rightGear Guides by Type.keyboard_arrow_rightGear Guides by Budget.With the help of VideoPeel, EcoFlow has been able to grow its Amazon sales by 500 percent. We’ve also seen success when brands use video reviews to show how a product is set up, how it works, and how it can be used to meet a specific need.įor example, EcoFlow Tech, the creators of the River Mobile Power Station, used VideoPeel to capture video reviews and to publish them on Amazon. We’ve seen a lot of success when brands show all the potential uses of their product or when brands show how their products work for different types of people. VideoPeel has worked with many brands of all shapes and sizes. To have real people talk about your brand/store/listings and how well you service customers or.To increase consumer trust in your product and explain what it can do for them.To bring your product to life and when you want to show, not just tell.Use video reviews on Amazon when you want: When Should You Use Amazon Video Reviews? No other medium generates leads and moves prospects through your sales funnel so effectively. Here at VideoPeel, we understand the power of video when it comes to marketing and sales. It’s no wonder that user-generated videos perform three times better than branded videos in Amazon’s Related Video Shorts section. Research shows that viewers retain around 95 percent of information when they watch a video compared to 10 percent when they read a piece of text. Are Video Reviews on Amazon Important?Īmazon Video Reviews are important because consumers engage better with videos than they do with regular text. VideoPeel helped KT Tape collect video reviews from their customers and publish them on each of their product listings in. These videos are prominently displayed among the other text-based customer reviews, and the videos will also appear in the Related Video Shorts section. Customer Reviews: Videos can also be submitted through Amazon Customer Reviews.With VideoPeel’s direct feed into Amazon, you can place multiple video reviews in this section for all of your ASINs at scale. Related Video Shorts: This is a new section above customer reviews that showcases related videos and customer video reviews.VideoPeel can help you create the ideal storefront template to showcase your video reviews. Storefronts: Video reviews can also appear in your Amazon Storefronts once you’ve registered and created your store.You will need to qualify for Enhanced Brand Content to post a video to the image block. Not everyone has access to this feature, though. Detail Page Image Block: Video reviews can appear at the top of detail pages in one of the image locations.Video reviews can appear in the following places on Amazon’s marketplace: Where Can Video Reviews on Amazon Show Up? With Amazon’s expansion into video, there are several additional places where video reviews can be published to help grow your business. But you won’t notice many video reviews in the customer reviews section of product listings, even though they can be much more effective in showcasing real product experiences. Customers can show the world what your product can really do.Īmazon introduced customer video reviews back in 2007. Think of Video Reviews on Amazon as visual testimonials - short videos created by customers that capture their real experiences with your product. They’re completely different from the regular text-based reviews you see on the platform and help set you apart. Now, you can incorporate video reviews into your store and product listings. If you use Amazon to sell products, Video reviews on Amazon are critical to your success. 84 percent of people trust online reviews as much as personal recommendations from family and friends. If someone doesn’t have any reviews, I take my business elsewhere. If you’re anything like me, you check Amazon product reviews before you make a purchase. Amazon sells more than 353 million products, so it can be hard to stand out from the crowd. So, you want to increase the visibility of your Amazon store and listings? Are you wanting to collect video reviews on Amazon for your product? I don’t blame you.
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